Carsten Ovens has lived, studied, and worked in Australia, Germany and the United Arab Emirates. With a strong background in market entry strategies, brand positioning, brand architecture, retro marketing, and brand revitalization work, he focused his interests on strategic brand management.

Prior writing Brand Origin Management, Carsten worked for different management- and branding consultancies on projects in several B2C markets, including automotive, consumer goods, financial services, and the fashion industry. Thus, he has experienced a broad knowledge of industry specific complexities. At present, Carsten is engaged as a business development specialist working for a leading international software company.

Besides his professional experience, for many years he has worked for a German student marketing consultancy, including projects in brand management for both global players and SME throughout Germany. Until recently he was engaged as an internal coach, training the local management boards of the association.

Carsten has studied Business Administration at the University of Hamburg, researching brands and country-of-origin effects. Additionally, he holds a master’s degree in International Business from Macquarie University, Sydney.